Brand Communication & Design
This course provides you with the principles of brand strategies, focusing on the process of properly designing and communicating their brand. Topics that will be covered include brand history, brand segmentation, brand targeting, and brand positioning. After an investigation of various brand case-histories students will create a blog recording the process of their projects concerning their own brand analysis and strategy. Students will also focus on brand distribution through designing shops, showrooms, temporary stores, or concept stores. As a final project, students will realize a maquette (model) or special opening/ event for their brand.